For the past twelve years, I have helped grow businesses and brands as a writer, brand strategist, creative director, and marketing leader.

Most recently, I was the VP of Marketing at LeagueApps, the industry’s leading youth sports management platform, where I was responsible for customer acquisition, community building, and everything in between. Prior to LeagueApps, I held leadership roles at two venture-backed startups: Bravely, an on-demand professional coaching platform, and Latch, a smart access system.

Before entering the startup world, I was lucky enough to spend a number of formative years at digital agency R/GA: first as a copy-experience hybrid on accounts like Samsung and Equinox, and later as the creative strategy lead within R/GA Ventures.

I am a writer at my core. I began my career in editorial, launching the copy team at Gilt City (the luxury experiences arm of Gilt Groupe) and creating content at J.Crew (where I was lucky enough to be summoned over the famed loudspeaker by Mickey Drexler on multiple occasions).

I live in Brooklyn with my husband and two year old daughter, Violet.

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